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Why the architecture sector needed apprenticeships – a view from the trailblazers

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Charlotte Sword from Foster and Partners chaired the Architecture Trailblazer group which developed new Architectural Assistant and Architect apprenticeships. We asked her and the group to tell us more about these apprenticeships, and what they will mean for the sector. …

Why advertising apprenticeships needed to change to meet the challenges of the modern world

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Trailblazer, Alan Mead is Head of Learning at Advertising Agency, Bray Leino. Alan has been involved in helping to develop the new Advertising and Media Executive standard. What originally motivated you to start developing advertising apprenticeships? We used to just recruit graduates, and we would …